Friday, 28 December 2012

U-Kare IUDs In India

One of the first names that come to our mind when we think of family planning and the companies that are active in it is DKT India. The reason for this being the kind and amount of work that this company has been carrying out since we launched in India.

We have been working relentlessly for the last more than twenty years towards this end. With a clear focus on the big picture of population control, we have introduced a range of products which are aimed at preventing as well as spacing the birth of the consequent children in a family.

Although we take pride in the fact that we are involved in this mammoth project and do not crave media attention, it is a matter of great pride that we have always been seen as the forerunners in the field of birth control and prevention of unwanted pregnancies, which has helped people to relate the name of DKT India with what is our forte, population control and education about IUD which is amongst the safest methods of contraception, even though it has been relegated to the back burners and other methods of contraception are being used more.

The IUD has a host of benefits that has the potential to make this the most preferred contraceptive method over other methods like male and female condoms, oral contraceptive pills or injectable contraceptives. All these methods need a constant monitoring on the part of the woman using them. However, with the IUD, all that the woman needs to worry about is the first few days when the IUD could be expelled by the body. However, with the newer versions of the intrauterine devices, even expulsions are reduced to a negligible number. 

Another advantage that the IUD has over other methods of contraception is that the copper IUD can stay in the body of the woman for a maximum of ten years. It is this aspect that makes it the most inexpensive methods of contraception, when compared to other methods that need constant monitoring and a fixed schedule, which in these times of busy lifestyles can be a daunting task for many women.

In spite of a huge density of population, the states of Madhya Pradesh, Chhatisgarh, West Bengal, Assam and Andhra Pradesh have a usage factor of contraceptives that is lowest amongst all the states in India. DKT India launched Project Kare in these states two years ago, which has been seeing positive results in terms of growth of the number of users of the IUD. It has managed to sell more than 27000 IUDs and more than 200,000 units of mifepristone and misoprostol. In Mumbai, we have used real life TV advertising which we feel is a very effective way of spreading awareness about the IUD in the long run.


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